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She's amassed a global following, quit her day job to promote online beauty tips and now she's up for a national award as an influential figure of beauty. Beauty makeup artist.

New Plymouth's Annalee Muggeridge has been nominated for the Miss FQ (Fashion Quarterly) Influencer of the Year award in the category of beauty.

The 26-year-old, who started her career by accident, rose to fame by posting makeup tutorials online and has now grown a following of over 113,000 subscribers on YouTube and more than 35,000 followers on Facebook and Instagram.

She is up against four other women equally versed in the hottest trends and celebrated by their many followers on social media in the awards, which are staged by the little sister publication of esteemed fashion and beauty magazine Fashion Quarterly.

​Muggeridge was humbled by the nomination and said it was "a really nice feeling".

"I'm truly overwhelmed to think that people have nominated me for that position," she said.

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"It's a real honour. I mean, I know that I have a following and I know that people know what I do but I didn't think anybody would feel the need to put me forward for something like that, it's really cool."

The self-taught makeup artist heard the news when she was in Australia last week attending a product launch.

"I was literally pulling up to the Sydney Opera House when I quickly checked my Instagram."

It took a while for the news to sink in amid her whirlwind trip across the ditch but she since had time to think about what the nod actually meant.

Although she was unsure about using the word "influential" she took it as a compliment that people respected her craft, she said

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"I don't really like the word 'influencer' because I feel there's a manipulative play behind it.

"I just see myself as someone who loves makeup, loves sharing my knowledge, loves sharing my views on things and if people take my recommendation then that's fantastic."

Since leaving her job in retail to focus on her online presence at the beginning of the year her life had been a lot less taxing.

But Muggeridge was still busy with launches, collaborations, giving talks - and, of course, making videos and makeup artistry.

"Since leaving I haven't looked back," she said.

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To vote for nominees in the Miss FQ competition head to www.fq.co.nz. before September 3.

Posted by at 07:40AM

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