Rihanna's new make-up line, Fenty Beauty, is now available Beauty and makeup.
Find out where to shop the line before it sells out and the products you don't want to miss out on
Published: 16:06 GMT, 8 September 2017 | Updated: 05:49 GMT, 9 September 2017
While you were sleeping, Rihanna dropped her highly-anticipated make-up line, Fenty Beauty.
'This is a dream come true. I have been working on this for just over two years and it's been my passion project,' the singer told the crowd at her packed launch party in New York City last night.
The collection of foundation, highlighter, lip gloss and more, launched on fentybeauty.com and sephora.com after the clock struck midnight this morning and thankfully, it's not sold out yet.
Make-up lovers have been buzzing about Fenty Beauty since the sometimes-actress began teasing the line by tagging the brand in photos of herself during the Valerian press tour on Instagram this summer.
After photos of the products were revealed on social media earlier this week, most fans were optimistic that the products would live up to the hype.
Comments like, 'this gave me literal heart palpitation' and 'take my money!' flooded the brand's Instagram account.
Others, however, were quick to point out the similarities between the Fenty Beauty and the KKW Beauty packaging (both lines contain products in neutral, cylinder tubes) and expressed disappointment at the simplicity of the line.
'For some reason, I expected more? Maybe I have high expectations because I love RiRi and her style, but this packaging doesn't seem like its all her,' said one Reddit user on the subreddit r/makeupaddiction.
But while there might not be any blue lipsticks or green nail polish (at least for now), the line is anything but simple; Rihanna didn't dub her brand 'a new generation of beauty' for nothing.
For starters, the foundation range, which Femail got a sneak peek of along with the rest of the line at last night's launch party, includes a whopping 40 shades. This is major considering so many brands start with little more than bottles of light, medium and dark.
In a recent direct message thread with a fan on Instagram, Rihanna said, 'Gotta represent for my girls and we come in all shades! Especially my brown left out too many times in the makeup world!'
SHOP FEMAIL'S MUST-HAVE FENTY BEAUTY PRODUCTS CLOCKWISE FROM TOP LEFT:
Fenty Beauty by Rihanna Pro Filt'r Soft Matte Longwear Foundation ($34, sephora.com )
Fenty Beauty by Rihanna Match Stix Shimmer Skinstick in Unicorn ($25, sephora.com )
Fenty Beauty by Rihanna Gloss Bomb Universal Lip Luminizer ($18, sephora.com )
Fenty Beauty by Rihanna Killawatt Freestyle Highlighter in Ginger Binge/Moscow Mule ($34, sephora.com )
The highlighters - there are six eye-catching shades - are truly out of this world. As demonstrated by Rihanna's glowing cheekbones at her party (she was wearing Trophy Wife), the formula is one of the most pigmented and shimmer-packed we've ever tried.
Then there are the Shimmer Sticks, which are sure to satiate anyone who was hoping for bold product creations from the singer. Shades include a platinum lilac, a golden papaya and an iridescent opal that can be used on the cheeks, as eyeshadow or any way you please.
'Make-up is there for you to have fun with,' Rihanna said. 'It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.'
Fenty Beauty prices range from $16 (for a blending sponge) to $54 (for a trio of concealer, contour and highlight make-up sticks).