Nadine Baggott has worked in the beauty industry for over 20 years Beauty parlor eyes makeup.
Created video showing mature women how to make the most of their skin
Should be all about neutral colours, soft focus finishes, and no harsh lines
Published: 13:05 BST, 6 August 2015 | Updated: 16:06 BST, 6 August 2015
It's no secret that as you get older, your skin naturally loses elasticity and fine lines start to appear.
Whilst you can't fight the ageing process, thanks to make-up and the right techniques, there's plenty you can do to conceal your skin concerns and enhance your looks.
One esteemed beauty editor, Nadine Baggott, who has worked in the industry for over 20 years, has created a video tutorial showing mature women how to do just that.
Nadine, 53, from London, who is the beauty presenter on ITV's This Morning and has written for the Daily Mail, The Sunday Telegraph and Hello! magazine, has launched a channel called The Beauty Know It All where she aims to share the secrets behind her beauty regime.
Speaking to FEMAIL about why she decided to start vlogging, Nadine said: 'I really think that women over forty are neglected in digital beauty. Lots of my friends and colleagues, whose daughters are avid vlogging fans, look at what’s on offer and it’s all lip glosses and fairy lights in bedrooms.
'My friends want to know what works for them, what anti ageing products will show results, how to tackle adult acne, what really tackles cellulite, how to do a casual blow dry, things that as a beauty journalist of 25 years I know and take for granted.’
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‘It’s interesting that women over forty actually have most of the spending power but still the beauty industry doesn’t really get it. Why not? Look at Elle Macpherson, Demi Moore, Jennifer Lopez, Julianne Moore, there is a generation of women who are growing older, owning their age, and breaking beauty boundaries. I want to know their secrets and I’m not afraid to share them.
'Women over forty are often stuck in a rut and wear the same make-up that they wore in their twenties. But makeup over forty should not be about trends but simply being modern, you want someone to notice your face not your make-up. It should be all about neutral colours, soft focus finishes, and no harsh lines.’
With that in mind, one of her first videos, Five Minute Fast Face Make Up Tutorial, gives an insight into a fast and simple early morning regime of a beauty editor.
She begins with Dior Skin Star Concealer, which she says blends easily and doesn't go into her fine lines. She advises applying it with a simple dabbing process under the eyes and around the nose to cover any redness.
'I use one of my middle fingers to just dab and blend around my nose and what you'll notice is that it looks a little white but don't worry about that because the foundation I use on top will cancel that out,' she says.
'It's better to put on slightly less than you need than slightly more than you need because you can always go back in later and add more. What you're doing is basically taking out any areas of redness or darkness.'
Nadine's next step is mineral make-up, which she says she loves using because she is 'lazy'. 'My mantra is "minimal effort, maximum results",' she adds.
She uses Laura Mercier Mineral Face Powder applied with an Elizabeth Arden Mineral Powder Face Brush and says she likes it because it's got an essence of pearl in it rather than being flat and ashy.
'Apply it to the brush, tap off the excess and apply it to your skin to give a demi-matte finish,' she advises.
Sharing her top tips, the editor says: 'Over the years, I have learned that a buff, circular motion is the best, using a powder one or two shades darker than your natural skin tone.'
She then takes the Stila Lilium Cheek and Lip Colour, and warns that 'less is more.'
'I start on my cheekbones and blend up and out. Despite the fact that it's a cream and it goes over powder, it blends brilliantly. What you can do, if you want a quick fix, is put a tiny tonal colour onto your lips as well,' she adds.
For her eyebrows, Nadine uses a MAC Eyeshadow applied with a Bobbi Brown Angle Eye Brush.
Nadine explains that she finds powders much easier to use than pencils because they go into the base of the brows and give the illusion of hairs. She also maintains that there's much more choice in terms of colour matching if you opt for an eyeshadow.
Her next step is eyeliner, which she says you can 'never have too much of', and she applies Bobbi Brown Eyeshadow in Black Plum with an Estée Lauder Angled Shadow Brush.
She also believes that a woman can never wear too much mascara and she loves the £10 Max Factor Masterpiece Max Mascara. Her secret to luscious lashes? Apply the first coat to the upper lashes, then flip the brush to apply a coat to your lower lashes. By the time you've done that, you're ready for your second coat on the top lashes.
'Lashes are 50 per cent dry by this point, so they're tacky but not pliable, and they won't twist or clump but will hold onto mascara,' she explains.
Finally, she uses Aerin Perfect Nude Lipgloss. 'I know people say lip gloss is going out of fashion but I like it because it's low maintenance,' she says, before advising her viewers to 'pull a joker mouth' to apply it properly.
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Her very final step is using a x30 mirror to analyse her face and check for any imperfections, which she removes using a cotton bud.
Sharing her final words of wisdom with FEMAIL, Nadine said: ‘Women over forty should avoid sparkle, following trends too closely, and anything too shimmery as it will highlight fine lines not conceal them.
'Be brave and go on counter and try formulations, especially in foundations and concealers, some offer an airbrush finish for older skin.'
Nadine welcomes questions and is hoping to vlog about acne, cellulite, stretch marks, dyeing your own roots, Botox, skin firming serums, pigmentation and age spots.