Keeping up with the latest beauty trends is never easy. Beauty and makeup love.
It seems every week we're learning about a new must-try makeup technique, hairstyle or hair colour craze. But there is one tool that will keep you up-to-date on the latest trends in the world of beauty, and it's likely already at your fingertips — Instagram.
We've rounded up a few of our favourite beauty Instagram accounts that are worth following if you want to stay in-the-know when it comes to the latest beauty trends. These accounts are full of hair, makeup and nail tutorials, inspiration and more.
Be sure to share your faves in the comments below!
Heidi Hamoud is the Australian makeup artist who recently taught us the makeup baking technique. Check out her YouTube channel for helpful makeup tutorials and to keep up with the latest makeup trends.
Pat McGrath is one of the most sought-after makeup artists by the most well-known photographers, magazines and fashion houses. She was even dubbed the most influential makeup artist in the world by Vogue. Prepare to be inspired.
Deepica Mutyala is a popular beauty expert and vlogger based in New York City. She provides her audience with helpful makeup hacks and tutorials, including how to make eye shadow look more vibrant and how to do makeup for Indian weddings. Earlier this year, she was featured in Vogue India for her tutorial on how to use red lipstick to mask dark circles.
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Tal Peleg definitely brings the "artist" to makeup artist. Check out some of the Israeli makeup guru's out-of-this-world eye shadow designs, including the one above inspired by Salvador Dali's "The Persistence of Memory."
We stumbled upon Denise Sanchez's amazing beauty account when learning about makeup baking. She has some very helpful tutorials, including how to contour, line lips and conquer winged eyeliner. Follow her on YouTube as well.
Sumetra Reed (a.k.a. Natural Metra) is a must-follow beauty blogger and natural hair advocate. She has plenty of tips and tutorials for caring for and styling your natural locks. Find more of her tutorials on YouTube as well.
Sarah Potempa is a celebrity hairstylist and the brains behind the Beachwaver curling iron. Check out some of her amazing braided hairstyles, including the one featured above.
Mara Roszak is another celebrity hairstylist who started styling at age 16. Her high-profile clients include Emma Stone, Mila Kunis, Zoe Saldana and Zooey Deschanel.
Aura Friedman is an extraordinary hair colourist who has worked with M.I.A. and Lady Gaga. If you want to keep up with the latest trends in hair colour, she is the woman to follow.
Adir Abergel is responsible for many of Hollywood's hottest hairdos. He's worked with Anne Hathaway, Kristen Stewart, Jennifer Lawrence and many of our other favourite celebs.
Neal Farinah is Beyoncé's longtime hairstylist. Follow his account to keep up with the hottest hairstyles.
Tom Bachik is a celebrity MANicurist as his Instagram account states. He has painted the nails of countless A-list celebs, including Jennifer Aniston, Jennifer Lopez, Zooey Deschanel, Anne Hathaway, Victoria Beckham, Jane Fonda... the list is endless!
Simcha Whitehill (a.k.a. Miss Pop Nails) is a nail artist based in New York City. She's created looks for many mags, including Elle, Nylon and Cosmopolitan, as well as for New York Fashion Week runway shows. Her account is full of fun and colourful nail art inspiration.
We can't get enough of Karen Gutierrez's Instagram account! Gutierrez is a celebrity and editorial nail stylist based in Los Angeles. You will definitely fall in love with all of her creative and stunning nail styles.
Miho "Mei" Kawajiri is one of the most sought-after manicurists in the business, and just scanning through her Instagram, it's easy to see why. Originally from Japan, she's now based in New York City and she has created nail art for Cosmopolitan, Mercedes Benz Fashion Week, Harper's Bazaar and singer Janelle Monáe.
Makeup and beauty lovers
Madeline Poole is an editorial manicurist and designer based in New York. Her incredible work and nail tutorials have been featured on Vogue, Refinery29, Harper’s Bazaar and The Coveteur.
Sarah Waite's Chalkboard Nails includes so many fun and creative nail art tutorials for both beginner and advanced nail artists.