It’,s no surprise that the beauty market is huge in Korea and has taken off outside of the country too. One of the great things about Korean beauty goods is that it isn’,t just trendy and prettily-packaged, it’,s also of high quality and innovative, allowing us to explore interesting ways to look as gorgeous as celebs themselves. Today, Boxer AJ offers her insight on the top 5 Korean beauty brands that we all should know about. AJ hails from New Zealand but has lived in Seoul for 5 years. With her savvy shopping skills, this beauty enthusiast is well-placed to give you her local insight into what’,s trending in the beauty world among local Korean trend-setters and taste-makers. Beauty brands makeup.
Korean ‘,Road Stores’, are widely known both in Korea and other Asian countries, such as Etude House, Skinfood, Holika Holika, The Face Shop, Tony Moly and Missha to name but a few. But Korean beauty has a lot more to offer than just these well-known mass marketed brands. Some brands are developing almost exclusively for the foreign market and often don’,t have real-life brick &, mortar stores, instead relying on online sales via their own sites and beauty e-commerce platforms.
Today I go through some of the lesser known brands from Korea. Some of them are well-known in the Asian Beauty community but I wanted to talk about them here in case some of you Shoppers are first-time beginners in the Korean beauty sphere. Hopefully even seasoned veterans might find something they have not heard about yet! Enjoy!
Yadah (short for Young Adults with Determination to Achieve Happiness) is relatively new to the market. Despite launching in 2009, it has only really gained traction since 2013. As of late they’,ve been gaining traction and working hard to gain visibility and popularity.
Beige to online store Chuu is basically what 3CE is to Style Nanda. Similar to Style Nanda, Chuu has opened their first physical store as of late and offers the same type of products at slightly higher price points.
Currently, Beige is entirely makeup-focused (they do have a makeup remover which is their only skincare-type product) along with a nail line. The range isn’,t as extensive as other beauty brands, but they’,ve slowly been expanding and recently added foundation sticks to their range priced at KRW29,000 each ( + Add To Wishlist ).
Beauty brands makeup brushes
If you don’,t know already, Jung Saem Mool is one of Korea’,s leading makeup artists who has worked with K-Stars such as Lee Hyori, Kara and Miss A to name just a few. A well respected figure in the industry who often stars in Korean beauty shows to share her expertise, she has recently launched her new namesake beauty brand.
Unpretty Rapstar is actually a Korean reality TV competition show featuring female rappers which recently launched an accompanying cosmetic line that’,s mostly focused on makeup with a few basic skincare items such as cleansers.
You can see her using these products in her video here.
Seatree Art is another brand with a focus on natural beauty. Its name is derived from the mangrove tree which also is the brand’,s symbol. One of the unique features of Seatree Art is their packaging. Featuring gorgeous art on the exterior, you can choose between 2-4 different options when it comes to your own packaging.
The Seatree Art Steam Cream ( + Add To Wishlist ) is one of their signature products and is a great all round multi-tasking moisturizer. They have also just entered the cushion market with their new Easy Cushion which comes in three cute designs at KRW19,800 apiece ( + Add To Wishlist ).
Simply click on the ”,Add To Wishlist”, links above!
This will automatically add the items into your ShopandBox wishlist after it prompts you to sign in/sign up.
You can add as many items as you want into your wishlist (even items not mentioned above).
Once you’re ready, simply select the items you want bought, name your order, and hit the “,Submit Order”, button.
You will be assigned a personal Boxer who will help you buy all your coveted items.
Makeup brands in beauty bar
Your box of goodies gets shipped to your door in 1 – 3 days wherever you are in the world!