How to do beauty makeup

How to Keep Your Foundation from Looking Like Cake Batter by the End of the Day, Women's Health

If your skin looks shiny, opt for a foundation with a matte finish, since it’ll absorb the oil, she says. We’re fans of Maybelline New York Fit Me Matte Plus Poreless Foundation ($6, amazon.com ). If you’re dry, use a creamy moisturizing formula, which will make you dewy. Try Too Faced Born This Way Absolute Perfection Foundation ($39, ulta.com ). You can also mix your foundation with your moisturizer for some added hydration and staying power, says Katie Hughes, a celebrity makeup artist. Simply apply from the center of the face out. RELATED: The 11 Best Foundations for Combination Skin 2. You’re Forgetting to Exfoliate If your face has a tendency to look dry or...

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Why Lime Crime Is the Most Hated Beauty Company on the Internet - Racked

The year was 2008. Doe Deere, legally known as Xenia Vorotova, was new to her business name but not the cult of internet personality. She was a popular user on Livejournal, where the roots of her brand first took hold. By this time, she’d already made a few enemies by threatening legal action against a 13 year-old over photo credits, but Lime Crime launched in October without much of a hitch. It started off with a series of eyeshadows, glitters, a primer, and brushes. Scandal broke out a few months later, early into 2009. This was the early days of beauty blogging (outside of long-running forums like MakeupAlley ), and the community was small, intense, and devoted: bad reviews could spread...

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How Jamie Kern Lima Built IT Cosmetics Into A $1.2 Billion Business

How Jamie Kern Lima Built IT Cosmetics Into A $1.2 Billion Business This story appears in the June 13, 2017 issue of Forbes. Subscribe The $28 billion global giant was drawn to IT (estimated 2016 sales of $300 million) by its charismatic founder and its popular products, but the deal illustrates a much larger trend. Right now, the beauty industry is growing at a tepid 3% a year. That has driven big players like L'Oréal, Coty and Estée Lauder into bidding wars for the fastest-growing, most fashionable brands, pushing them to pay high multiples. IT, for instance, received numerous offers and was sold for 6.6 times its previous 12 months revenue of $182 million. In all,...

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How To Get Glowing Skin: 30 Easy Tips for Healthy Glowing Skin - Women's Health

There's no doubt about it, glowing skin is the number one priority on everyone's beauty to-do list. But right now, you might be worried that you don't have particularly healthy skin and want to do something about it. Sound familiar? If this is you, you've probably trawled the internet countless times to find out exactly how to get glowing skin but had little or no luck. That's where Team WH comes in: with our complete guide on how to get healthy skin, you needn't panic on that front. Scroll through our tips for glowing skin to ensure you've got that healthy look all year round. From what to eat to the best skincare to buy, you won't have to ask how to get...

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Beauty is in the Mind of the Beholder Association for Psychological Science

> Beauty is in the Mind of the Beholder There’s no getting around it. In this world, you’re better off  being good-looking. At all ages and in all walks of life, attractive people are judged more favorably, treated better, and cut more slack. Mothers give more affection to attractive babies. Teachers favor more attractive students and judge them as smarter. Attractive adults get paid more for their work and have better success in dating and mating. And juries are less likely to find attractive people guilty and recommend lighter punishments when they do. Many factors can play into personal attractiveness — the way you dress, the way you act, the way you carry yourself, even things that...

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How I Do K-Beauty: Anna’s Skincare Routine - Korean Beauty Products: Shop Korean Skin Care, Makeup + Cosmetics

Just like everyone’s skin is unique, the way everyone cares for their skin is also unique. After all, there’s no right or wrong way to do K-beauty; it’s what works for you. In this series, we take a deep dive into the individualized skincare regimens of some K-beauty insiders. Here, W2Beauty’s editor in chief Anna M. Park reveals all. I always thought that as I got older, my hormonal acne would dissipate. That was the consolation prize of aging: At least if I had to deal with wrinkles, I wouldn’t have to deal with pimples. Yup. Didn’t happen. I’m in my 40s, dealing with soul-sucking wrinkles and regular breakouts you could set your watch to. Oh, did I mention the sagging and enlarged pores...

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How Millennials Like Their Makeup, The New Yorker

“There are no ugly women, only lazy ones,” Helena Rubinstein once said. Moj Mahdara, the C.E.O. of Beautycon, a multicity cosmetics festival, has a more feel-good approach to the multibillion-dollar beauty industry that Rubinstein helped launch, which continues to insure that girls (and boys) keep raiding their mothers’ vanities. Beautycon began in 2012, as an insider event for about thirty vloggers. “I thought it would be amazing to make it more consumer-facing,” Mahdara, who took over in 2015, said. “What if you could take Sephora and Coachella and smash it into one thing?” With millennials now representing the largest share of the cosmetics market, Mahdara saw an opportunity to repackage...

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How to Do the Ultimate Shimmery Brown Smoky Eyes, as Seen on Amber Heard - Beautyeditor

A few weeks ago, at a makeup event, I had my eyes done by Amal Clooney's makeup artist.  (No, seriously. He did her wedding makeup. For real!) What he chose to do on me was a shimmery, smoky eye that had that ultra-glamorous, "professional makeup artist" look, in the best possible way—so good you'd only dream of being able to recreate it at home. It was pretty much the same eye makeup as Amber Heard is sporting here, at the New York premiere of her new movie, 'The Adderall Diaries': And actually, now we CAN recreate this, because I've got the exact steps and products from Amber's makeup artist, Melanie Inglessis, by way of Glamour. (Melanie is one...

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Keep Your Beauty Budget Under Control With This Actor’s Tips

As an actor, I have to take especially good care of my skin so that I look flawless on camera — but because I’m not a famous actor (yet), I can’t break the bank doing it. Hopefully you can use my budget beauty hacks, whether you’re prepping for a date, a night out on the town with friends or even the red carpet. 1. Know What You Can Spend Less On Not all makeup products are created equal, but you can (and should) go low-budget on the following items. Eyeshadow I buy my 12-color eyeshadow palette from the 99 Cents Only Store. The color combinations make my eyes pop, while the gold specks in the shadow make my eyelids shimmer. When I arrived on set to work a few months back, the...

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How our fave beauty creators do Thanksgiving holiday makeup by @ipsyos

With Thanksgiving just around the corner, we thought we’d show our gratitude with a roundup of our favorite holiday-inspired posts… Since posting this video in 2016 in which she plays with the Huda Beauty Rose Gold palette for her ‘glowing’ makeup look, Nikkie Tutorials has racked up an impressive 2.3m views (and counting). It’s all about illuminating the face and ‘carving the cheekbones to look sculpted’ – a handy trick for Thanksgiving dinner. Watch her Cut Crease Smokey Eyes tutorial here. If you want to go glam for the holidays, this is the video for you! With over 40k views on YouTube, Makeup By Giselle guides you through step by step to create the perfect base, clean up brows and add...

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